Newdays flying start into 2023 - invests in the Norwegian based FinTech company Tidypay AS


– For us at Newday, Tidypay is a very exciting opportunity. Basically, the company has considerable commercial experience and expertise from the industry and a modern technical solution, but what appeals to us  is their business creativity, says Trond Stensrud CEO at Newday.

In a volatile market where it is becoming increasingly more challenging for growth companies to raise capital, the investment company Newday (former owners of Simployer) believes that in many ways it is also a market of opportunities. We must dare to invest, think long-term and, not least, contribute what we can to ensure that Norwegian companies  reach their full potential in today`s market.It is therefore with great pleasure we can announce Newday as the majority owner of the Norwegian-based FinTech company Tidypay AS.

The payment industry is currently evolving and continuously changing with new trends and variations of contactless payments. Increasingly, businesses are realizing that customers are interested in paying in a quicker and safer manner. Contactless payments have been growing rapidly since the pandemic and have been shown to reach 90% of all transactions. According to Forbes in just under one year after the pandemic retailers and businesses adapted contactless payments making the percentage volume rise by 80% compared 47% in earlier numbers.

About Tidypay
Tidypay is a Payment Service Provider (PSP), certified in 32 European countries providing simplified and efficient payment services. Since 2021 the company’s footprint has been to offer it´s standalone and unique PSP services. Ranging from fully integrated mobile standalone payment devices, POS systems and SoftPOS solutions. With Tidypay, you can get tailored payment solutions designed to meet the needs of your business. Additionally, we specialize in enterprise level payment technology and provide omnichannel solutions which are flexible enough for businesses of all sizes and shapes to accept and process payments, ranging from Online payments to Instore payments using PCI terminals and Softpos.

– We are extremely pleased Newday saw the potential in Tidypay and has chosen us to invest a significant amount to build the future of this company. This investment means Tidypay has funds to grow substantially at a higher speed in our preferred markets and help simplify payments in many countries, CEO Morgan Sellèn in Tidypay.

Read more about Tidypay here.

About Newday:
Newday is an active growth investor which has its greatest strength in expertise and experience from strategic and operational work with business development. Newday invests in small/medium-sized companies with growth potential, where the purpose is to provide capital, experience, networks and expertise so the companies can fully exploit their growth potential. Newday is owned 80% by Colligo AS and 20% by Chrima AS, which through Newday reinvests part of the profit from the sale of shares in Infotjenester/Simployer to Ferd in 2020. Colligo currently manages approximately NOK 1.5 billion, with Newday being one of five focus areas.

– They have a business model which is really interesting for SMB payment solutions players – making Tidypay a volume business which is extremely scalable, says Trond Stensrud CEO at Newday.

Read more about Newday here.


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